# The Media Database That Really Understands Journalists Explore Our Database And See What Journalists Create So You Can Better Connect 🫶 [Find Out More](https://eu1.hubs.ly/H058rWm0) # Blog ## Latest ### [**14 Ways Of Using Journalist Content To Win Media Coverage**](/content/blog/journalist-content-media-coverage/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Aug 21* ### [**BuzzSumo’s Journalist Database: See What Journalists Create So You Can Better Connect**](/content/blog/buzzsumo-journalist-database/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Aug 1* ### [**We Analyzed Millions Of Publisher Links. Here’s How To Syndicate Your Content & PR For Free.**](/content/blog/pr-content-syndication/index.html) *By [Louise Linehan and Henley Wing-Chiu](/content/blog/author/louise-linehan-and-henley-wing-chiu/index.html) Jun 6* ### [**Why Relevance Should Be Your #1 Focus For PR Link Building**](/content/blog/pr-link-building/index.html) *By [Maxine Bremner](/content/blog/author/maxine-bremner/index.html) Nov 30* ### [**How To Use BuzzSumo: 15 Things You Can Do In 30 Days**](/content/blog/how-to-use-buzzsumo-thirty-days/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Nov 27* ## Competitive Analysis ### [**Online Content Analysis 101: How To Do A Content Audit**](/content/blog/online-content-analysis-101-how-to-do-a-content-audit/index.html) *By [Susan Moeller](/content/blog/author/susan-moeller/index.html) Jun 11 2019* ### [**How To Help Teams Get More From Data: 3 Hacks For Analysts**](/content/blog/data_reporting_hacks_for_analysts/index.html) *By [Branko Kral](/content/blog/author/branko-kral/index.html) May 2 2019* ### [**How To Analyze Your Competitor’s Content In 5 Steps**](/content/blog/5-steps-to-scrutinising-your-competitors-content/index.html) *By [Rowena Heal](/content/blog/author/rowena-heal/index.html) Dec 7 2015* ### [**Why You Should Leverage Competitive Intelligence In Content Marketing**](/content/blog/create-a-winning-advantage-competitive-intelligence-in-content-marketing/index.html) *By [Steve Rayson](/content/blog/author/steve-rayson/index.html) Oct 21 2015* ## Content Marketing ### [**100m Articles Analyzed: What You Need To Write The Best Headlines**](/content/blog/most-shared-headlines-study/index.html) *By [Louise Linehan, Steve Rayson, And Henley Wing Chiu](/content/blog/author/louise-steve-henley/index.html) Nov 4 2023* ### [**How To Build An Ecommerce Marketing Strategy That Converts**](/content/blog/content-marketing-for-ecommerce-content-types-share-analysis/index.html) *By [Helene Jelenc](/content/blog/author/helene-jelenc/index.html) May 10 2023* ### [**April Fool’s Day: The Power Of Funny Marketing & PR Campaigns**](/content/blog/april-fools-day-funny-marketing-pr-campaigns/index.html) *By [Laura Quartey](/content/blog/author/laura-quartey/index.html) Apr 4 2023* ### [**91+ Blog Post Ideas Driven By Data & Examples**](/content/blog/blog-post-ideas/index.html) *By [Louise Linehan & Susan Moeller](/content/blog/author/louise-linehan-susan-moeller/index.html) Mar 13 2023* ## Digital PR ### [**Why BuzzSumo Is The New Meltwater Alternative For PR And Outreach**](/content/blog/buzzsumo-meltwater-alternative/index.html) *By [Laura Quartey](/content/blog/author/laura-quartey/index.html) Oct 18 2023* ### [**What Is The Value Of Localized PR?**](/content/blog/localized-pr/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Oct 16 2023* ### [**Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]**](/content/blog/digital-pr-strategy/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Sep 6 2023* ### [**Rebranding Risks: The Impact on Press, Search & Engagement**](/content/blog/rebranding-risks/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Aug 29 2023* ## Influencer Marketing ### [**How To Drive 10X Website Traffic Using BuzzSumo**](/content/blog/how-to-drive-10x-website-traffic-using-buzzsumo/index.html) *By [Dan Knowlton](/content/blog/author/dan-knowlton/index.html) Aug 29 2023* ### [**The Top 100 Content Marketers To Follow Right Now**](/content/blog/top-100-content-marketers/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Oct 11 2021* ### [**The Top 100 PR Influencers To Follow In 2021**](/content/blog/top-pr-influencers/index.html) *By [Victoria Gray](/content/blog/author/victoria-gray/index.html) Jan 6 2021* ### [**Top 10 UK and US YouTube Influencers**](/content/blog/the-top-10-youtube-accounts/index.html) *By [Leia Reid](/content/blog/author/leia-reid/index.html) Oct 17 2020* ## Marketing Trends ### [**3 Top Trend Spotting Tips From A Data Journalist**](/content/blog/3-trend-spotting-tips-data-journalist/index.html) *By [Leia Reid](/content/blog/author/leia-reid/index.html) Jan 18 2021* ### [**7 Video Content Strategies From 2020 To Skyrocket Engagement**](/content/blog/7-video-marketing-strategies-to-skyrocket-engagement-2020/index.html) *By [Chris McCormick](/content/blog/author/chris-mccormick/index.html) Jan 15 2020* ### [**5 Innovative Content Marketing Tactics & Tools To Embrace in 2020**](/content/blog/five-innovative-content-marketing-tactics-and-tools-to-embrace-in-2020/index.html) *By [Ann Smarty](/content/blog/author/ann-smarty/index.html) Nov 18 2019* ### [**Articles About Fake News Increased After Trump Election: Trend Analysis**](/content/blog/content-trends-how-articles-about-fake-news-rocketed-after-trumps-election/index.html) *By [Steve Rayson](/content/blog/author/steve-rayson/index.html) May 22 2018* ## SEO ### [**Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET**](/content/blog/content-pruning/index.html) *By [Louise Linehan & Andrew Broadbent](/content/blog/author/louise-linehan-andrew-broadbent/index.html) Nov 3 2023* ### [**How To Align Your Content Planning With Google’s E-E-A-T**](/content/blog/e-a-t-google/index.html) *By [Ann Smarty & Louise Linehan](/content/blog/author/ann-smarty-louise-linehan/index.html) Nov 2 2023* ### [**Should you be creating content around low or zero-volume keywords?**](/content/blog/low-volume-keywords/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Aug 7 2023* ### [**Keyword Mapping for SEO: What You Need to Know in 2022**](/content/blog/keyword-mapping-seo/index.html) *By [Dmytro Spilka](/content/blog/author/dmytro-spilka/index.html) Oct 19 2021* ## Social Media Marketing ### [**Social Media & Stock Markets: How Much Digital Engagement Does It Take To Raise $1bn?**](/content/blog/stock-market-social-media-engagement-raise-1bn/index.html) *By [Louise Linehan](/content/blog/author/louise-linehan/index.html) Jan 29 2021* ### [**How To Use Facebook Audience Insights for Content Creation**](/content/blog/how-to-use-facebook-audience-insights-for-content-creation/index.html) *By [Chris McCormick](/content/blog/author/chris-mccormick/index.html) Apr 8 2020* ### [**7 Tips For Successful Brand Reputation Management on Social Media**](/content/blog/7-secrets-to-successful-brand-reputation-management-on-social-media/index.html) *By [Chris McCormick](/content/blog/author/chris-mccormick/index.html) Feb 11 2020* ### [**Why Leverage Conversational Marketing: Social Media & Words That Work**](/content/blog/conversational-marketing-social-media-words-that-work/index.html) *By [Susan Moeller](/content/blog/author/susan-moeller/index.html) Sep 20 2019*