The Monthly Buzz | Eurovision Predictions & Refreshing Yearly B2B Content | BuzzSumo.com
⚡ The Monthly Buzz ⚡
BuzzSumo's monthly newsletter for top trends and content from over the last month
Hey Buzzies,
Welcome to the 15th installment of The Monthly Buzz!
If you enjoy reading, tell your friends to subscribe here.
Today, we’ve analyzed our fave event of the year: Eurovision!
And we’ve also looked at the impact of refreshing your “yearly” B2B content 🌲
Read on to see what we’ve found…
📈 Insight of the month #1 📉
Who are the top contenders for Eurovision?
We’re BIG Eurovision fans here at BuzzSumo.
This year, we wondered: Can we predict the top Eurovision contenders based on the engagement they have generated in the lead up to the big event?
So here goes…
Using our YouTube Analyzer, we’ve dissected videos published by Eurovision’s official YouTube channel. The engagement metrics we focused on were:
- Likes
- Comments
- Links
- Shares
- Views
We totted up these figures to discover the most engaged with Eurovision entries so far. Here are the videos if you’re looking to update your playlist 🎶🎵
01. 🇪🇸 Spain: Chanel – SloMo
02. 🇳🇴 Norway: Subwoolfer – Give That Wolf A Banana
03. 🇺🇦 Ukraine: Kalush Orchestra – Stefania
04. 🇮🇹 Italy: Mahmood & BLANCO – Brividi
05. 🇦🇹 Austria: LUM!X feat. Pia Maria – Halo
06. 🇳🇱 Netherlands: S10 – De Diepte
07. 🇦🇱 Albania: Ronela Hajati – Sekret
08. 🇷🇸 Serbia: Konstrakta – In Corpore Sano
09. 🇵🇱 Poland: Ochman – River
10. 🇬🇧 UK: Sam Ryder – Space Man
While there’s still a month for things to change, so far it looks like Spain is the top contender – if engagement is anything to go by.
Watch this space… 👀
📈 Insight of the month #2 📉
Why you should be refreshing your “year” based content
We took a sample of 10,000 B2B articles featuring the date “2021” in the title, but took our analysis back five years, to discover content that had been published and subsequently updated with a “2021” date.
Then we analyzed the top 50 headlines (based on shares and links) from this sample, and split them up by initial publish date (which you can see in the “X” axis).
We noticed a pattern: The majority of top performing content was actually published years ago, but has since been updated.
In fact, the “2021” content that performed best was published as far back as 2017. It has over double the amount of shares & links as the “2021” content that was actually published in 2021.
This proves we should be optimizing and updating our existing “year” based content, if we want to build strong, cumulative engagement.
For more tips on creating effective evergreen content, check out our Ultimate Guide To Evergreen Content.
🏆 Blogs of the month 🏆
The Top 5 Most Shared Blogs This Month
Every month, we analyze thousands of marketing articles in BuzzSumo to find the most shared headlines.
We’ve scanned through and identified the top 5, but have made sure to remove repeated publishers, to give you a greater variety of content.
Google Says AI Generated Content Is Against Guidelines
Meet the 2 Women Giving Black-Owned Businesses a Winning Edge Through Free Digital Marketing Training
Prepare for the future with Google Analytics 4
Weekly Wisdom with Itamar Blauer: YouTube Keyword Research
Creating a Powerful Content Strategy to Fuel Your Business Growth Online
That concludes the 15th installment of the Monthly Buzz. Thanks for reading to the bottom and soaking in our BuzzSumo fuelled insights.
We hope you found it interesting and, needless to say, if you have any questions or feedback let us know via Twitter or LinkedIn.
And if you’re not yet using BuzzSumo, you can find your own top trends and content with a 30-day free trial.
P.S. Missed the previous installments? Check out our archive here.
Cheers,
Louise