| | | --- | | | | | --- | | | | | --- | | | | | --- | | | | | | | | --- | | ##### Welcome to... | | ## ⚡ The Monthly Buzz ⚡ | | ## BuzzSumo's monthly newsletter for top trends and content from over the last month | | | | | --- | | Hey Buzzies,
Welcome to the sixth installment of The Monthly Buzz! If you enjoy reading [subscribe here](/content/p/monthly-buzz/?utm_source=subscribe&utm_medium=newsletter&utm_campaign=may/index.html).
And this month we’ve handed over the reigns.
It’s a [Rise at Seven](https://riseatseven.com/) takeover! | | | | So without further ado, let’s get to the data… | | ##### 📈 Trend of the month #1 📉 | | ## Brand nostalgia for J.C. Penney is strong 💔 | | | | **Rise at Seven says:**
“We looked at all of the brands that filed for bankruptcy since the start of 2020.
The search volume for each brand name was then recorded to show popularity.
We analyzed the top 50 brands in BuzzSumo, based on articles, engagement and % sad reactions, between 1st Jan 2020 and 30th June 2021.
As a result, we found the iconic US brands that people were most sad about losing during the pandemic.
The most missed brands were:
1. J.C. Penney
2. Tuesday Morning
3. Unit” | | ##### 📈 Trend of the month #2 📉 | | ## Hugo Hammond is the most engaging Love Island contest 🏖️ | | | | **Rise at Seven says:**
“The data shows engagement related to Love Island contestants since the start of the show.
We are launching a [Love Island dashboard](https://datastudio.google.com/u/0/reporting/521a24df-3d99-4f0e-9109-6a6a32b50839) to track metrics of the show.
From this we’re able to see the most loved, hated, and engaged with islander.
2019 alone saw 47k articles written about Love Island, with over 9 Million engagements.” | | ##### 📈 Trend of the month #3 📉 | | ## Crocs are IN, according to social & the stock market 📈 | | | | **Rise at Seven says:**
“We looked at the stock price of Crocs (CROX) over the last 5 years as well as the number of articles and engagement in this time, using BuzzSumo.
Key Highlights:
- In March 2020, there was a drop in stock price, but a significant increase in articles published and engagement. At this time crocs were [donating shoes to healthcare workers](https://edition.cnn.com/2020/03/26/business/crocs-donation-coronavirus/index.html).
- From this point onwards, Crocs’ share price has shot up with the number of articles published matching the curve.
- Celebrity endorsements have occurred since the initial rise, with [Nicki Minaj generating a lot of coverage](https://www.yahoo.com/lifestyle/nicki-minaj-carrie-bradshaw-moment-191036306.html).” | | ##### 🏆 Blogs of the month 🏆 | | ## The Top 5 Most Shared Blogs This Month
Every month, we analyze thousands of marketing articles in BuzzSumo to find the most shared headlines. Here’s the top 5 from this month… | | | | ## Google pagespeed scores updated with lighthouse 8.0
Lighthouse is a tool that helps publishers, developers, and SEOs measure page speed and other metrics related to accessibility and SEO. Google announced the release of Lighthouse 8.0 with a mix of stricter and easier scoring.
[Read The Article](https://www.searchenginejournal.com/lighthouse-8-0/409672/#close) | | | | ## Google on how to use keywords in content
Is targeting keywords in H1, meta tags, and on-page out of date, due to the advances in SEO? Google’s Senior Webmaster Trends Analyst, John Mueller, reveals all in his latest SEO Office Hours.
[Read The Article](https://www.searchenginejournal.com/google-on-how-to-use-keywords/409658/) | | | | ## **Google vows to adjust global ad technology**
Google’s platform favored itself over the competition. Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency.
[Read The Article](https://searchengineland.com/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority-349308) | | | | ## 5 simple rules to boost your visual marketing ROI
Studies have shown that people respond much better to images, videos and other visual content than they do to just text. Here’s 5 quick tips to enhance your visual strategy.
[Read The Article](https://www.entrepreneur.com/article/372044) | | | | ## **Top 10 worst marketing disasters of all time**
There is something to learn from every marketing mishap. Here are the top 10 worst marketing disasters of all time (and what you can learn from them).
[Read The Article](https://www.searchenginejournal.com/worst-marketing-disasters-all-time/409943/#close) | | ## Only The Awesome Ones Make It Past Here 😎
That concludes the sixth installment of the Monthly Buzz. Thanks for reading to the bottom and soaking in [Rise at Seven’s](https://riseatseven.com/) BuzzSumo fuelled insights.
We hope you found it interesting and, needless to say, if you have any questions or feedback let us know via [Twitter](https://twitter.com/BuzzSumo) or [LinkedIn](https://www.linkedin.com/company/buzzsumo/).
To find out more about how a Digital PR company uses BuzzSumo, check out our [latest case study with Rise at Seven](/content/case-studies/rise-at-seven/view/?utm_source=case-study&utm_medium=email&utm_campaign=monthly-buzz-leads/index.html) to see how they landed a $400K pitch with BuzzSumo insights.
And if you’re not yet using BuzzSumo, you can find your own top trends and content with a [30-day free trial](https://app.buzzsumo.com/users/pro-register).
P.S. Missed the previous installments? Check out our [archive here.](/content/emails/monthly-buzz/index.html) Cheers,
Louise | | | | | --- |