##### Welcome to... ## ⚡ The Monthly Buzz ⚡ ## BuzzSumo's monthly newsletter for top trends and content from over the last month Hey Buzzies,
Welcome to the fifth installment of The Monthly Buzz! If you enjoy reading [subscribe here](/content/p/monthly-buzz/?utm_source=subscribe&utm_medium=newsletter&utm_campaign=may/index.html).
Before we get to the trends of the month, I wanted to share one of my favorite trend **_finders_** of the month: the [G-Trendalyser](https://share.streamlit.io/oritsimu/g-trendalyser) 🐍🔥 from SEO expert [Orit Mutznik](https://twitter.com/OritSiMu).
This tool extracts Google Trends data, enabling you to explore trends for up to five keyword searches at a time – instead of just the one.
New content ideas in a fifth of the time? Yes please! ##### 📈 Trend of the month #1 📉 ## We have fallen out of love with Joey 💔 It seemed (to me at least) that the Friends reunion was all anyone could talk about this month.
I couldn’t help digging into content engagement data, in the 24 hours following the big release on HBO.
I was particularly eager to find out who the “Friend” favorite was, so I analyzed the average shares and Facebook love reactions of content written about both the actor and their on-screen counterpart.
I was surprised and a little bit sorry to find that Joey / Matt LeBlanc received the least love and engagement.
Phoebe / Lisa Kudrow on the other hand was a firm favorite. During the reunion, Kudrow dueted with Lady Gaga – could this have been the spark that ignited widespread love and attention for stories about her on social media? ##### 📈 Trend of the month #2 📉 ## Shares have declined for 7/10 content types since 2017 Last month we looked at the phenomenal growth in average newsletter engagement (ie. shares, likes, comments, pins, upvotes etc.) since 2017.
Analyzing the same dataset of 1.5bn articles, we discovered that all-but-one other content type (“Why” posts) have experienced declining engagement since then.
One possible reason for diminishing shares is the steep _incline_ in content creation. As we explored in our [March Monthly Buzz](/content/email/monthly-buzz-mar-21/index.html), content published has increased by **64%** since 2016. We only have so much time in the day to like and share!
That being said, as more newsletters pop up and get indexed by search engines, more of us are choosing to share them with our network.
Excluding newsletters, average shares for the remaining content types have declined by **30%** on average.
When you include this medium however, the average engagement of “All content” is steered on an upward trajectory from 2020 onwards.
We’re living through the newsletter boom💥 For more newsletter research and inspiration, check out our latest blog: [**8 Newsletter Ideas, Tips, And Topics To Engage Your Readers**](/content/blog/newsletter-ideas/index.html) ##### 🏆 Blogs of the month 🏆 ## The Top 5 Most Shared Blogs This Month
Every month, I analyze thousands of marketing articles in BuzzSumo to find the most shared headlines. Here’s the top 5 from this month… **8+ Social Media Strategy To Increase Company Brand Visibility**
From competitor analysis, to optimizing CTAs, this guide walks you through the fundamentals of building a best practice social media strategy.
[Read The Article](https://bizdominators.com/social-media-strategy-to-increase-visibility/) **How Books Can Become Your Best Content Marketing Strategy**
Whether it’s repurposing old content, or creating bite-sized ebooks, CEO and Entrepreneur Azul Terronez gives you a bunch of pro tips on how to leverage one of the most underutilized search engines: Amazon.
[Read The Article](https://www.entrepreneur.com/article/369175) **Google Warns of Manual Actions for UGC Spam**
Spammers tend to build profiles on forums to add a link in the profile and / or in a post. Increasingly, they’ve begun hiding links by making them black instead of blue. Google warned that pages that tolerate UGC spam risk receiving a manual action penalty.
[Read The Article](https://www.searchenginejournal.com/manual-actions-for-ugc-spam/408636/#close) **4 Social Media Tweaks to Make a Big Impact on Your Marketing**
Game the algorithm, show don’t tell, and stay top of the mind. Read on for the fourth tip for building out your social media strategy.
[Read The Article](https://www.entrepreneur.com/article/368130) **Google: Why Fixing Core Web Vitals Already Boosts Rankings**
Google’s Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update.
[Read The Article](https://www.searchenginejournal.com/google-why-fixing-core-web-vitals-already-boosts-rankings/408462/) ## Only The Awesome Ones Make It Past Here 😎
That concludes the fifth installment of the Monthly Buzz. Thanks for reading to the bottom and soaking in our BuzzSumo insights. I hope you found it interesting and, needless to say, if you have any questions or feedback let us know via [Twitter](https://twitter.com/BuzzSumo) or [LinkedIn](https://www.linkedin.com/company/buzzsumo/).
If you’re not yet using BuzzSumo, you can find your own top trends and content with a [30 day free trial](https://app.buzzsumo.com/users/pro-register).
P.S. Missed the previous installments? Check out our [archive here.](/content/emails/monthly-buzz/index.html) Cheers,
Louise