The Monthly Buzz | Seasonal Content & Top 10 Content Marketers | BuzzSumo.com
ā” The Monthly Buzz ā”
BuzzSumo's monthly newsletter for top trends and content from over the last month
Hey Buzzies, Welcome to the ninth installment of The Monthly Buzz! If you enjoy reading tell your friends to subscribe here. This month Iāve looked into the engagement surrounding āā seasonal content šš». Andā¦ Iām giving you a sneak peak at the Top 10 from BuzzSumoās brand new Top 100 Content Marketers list. So, without further ado, letās get to it.
š Insight of the month #1 š
Tisā the season
The holidays are upon us. And updating BuzzSumoās Halloween and Black Friday marketing guides the other week got me thinkingā¦ Out of all the big calendar events, which one actually provides the biggest opportunity? I turned to BuzzSumoās Content Analysis Report tab, used this website of US based calendar events, and analyzed a range of metrics to find out. Hereās a few things I gleaned from the data:
- If you want to build links in an uncompetitive space, Valentineās Day is the way to go. Despite having the lowest total engagement, average engagement and links are higher, as far fewer articles get published around this event.
- If you want as many eyeballs on your content as possible, itās all about Christmas. Christmas sees the highest total engagement, and is published about the most. There is a big, engaged audience here. But, if youāre looking to generate PR, you wonāt earn as many links as you could by covering other holidays.
- If you want to generate interactions, Thanksgiving is the one for you. Thanksgiving offers the highest average engagement of any calendar event, and is also a great link building opportunity.
There are obviously many factors ā far beyond the realms of content engagement ā that will help you decide whether to participate in a seasonal event. But having this kind of data means you can prioritize the right holidays, and rest easy with your decision. Plus, itās not all about the big calendar events. You can analyze engagement and find new content opportunities around national awareness days, and niche, recurring events. Mental Health Awareness Month, for example, generates double the amount of average links of a firmly embedded holiday like Valentines Day (6 links per article). If you want to replicate this kind of analysis, use BuzzSumoās Content Analysis Report tab.
š Insight of the month #2 š
Pumpkin spice, and all things nice š
It wouldnāt be fall without pumpkin spice ā the flavor thatās taken over our tastebuds ever since Starbucks premiered its pumpkin spice latte back in 2003. We looked back at the last year of search and social trends to see whether interest was still going strong. The answer is a resounding: Yes. In August this year, 480K articles were published around this topic, with average of 270 engagements (likes, shares, comments, upvotes, pins etc). Whatās even more interesting to note is that social engagement has seen sharper uplift than search volume. This doesnāt mean that thereās more activity on social than on search but that, when compared with previous months, it has seen more pronounced growth.
Which Content Marketers should you be following?
Which marketers should you be taking advice from? Whose strategies should you be emulating? Weāve got the answers, from our hot-off-the-press study of the top 100 content marketers across Twitter. The list you see above is an exclusive peek at the top 10, before we publish the full Top 100 list and our methodology at the beginning of next week ā donāt say we never treat ya š Ps. If you want to learn directly from the best of the best, register for our upcoming webinar with Ross Simmonds. Heāll walk you through 23 steps for distributing content for ultimate success.
š Blogs of the month š
The Top 5 Most Shared Blogs This Month
Every month, we analyze thousands of marketing articles in BuzzSumo to find the most shared headlines. Hereās the top 5 from this monthā¦
Google to Begin Sharing More Search Term Data With Advertisers
Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with āinsignificant dataā, a move that was met with criticism and frustration from advertisers.
Read more
YouTube Adds Traffic & Revenue Data to Mobile Analytics
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. Creators can now stay informed about their earnings while theyāre on the go, and see how viewers are finding their videos.
Read more
Google Canāt See Content Behind Captchas
Hiding content behind captchas is a bad SEO practice as Googleās web crawler canāt see whatās behind them. If it lands on a page with a captcha blocking the main content, it will assume thatās the only thing on the page.
Read more
How to Onboard Social Media Marketing Clients: A Checklist for Consultants
Do you manage social media for other businesses? Wondering how to request the access, assets, and information you need to do your job? In this article, youāll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively.
Read more
How to Create Personalized Content for Your Social Media Marketing
Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing? In this article, youāll find a plan and tools to help you create and deliver personalized content via social media platforms.
Read more
Only The Awesome Ones Make It Past Here š
That concludes the ninth installment of the Monthly Buzz. Thanks for reading to the bottom and soaking in our BuzzSumo fuelled insights. We hope you found it interesting and, needless to say, if you have any questions or feedback let us know via Twitter or LinkedIn. And if youāre not yet using BuzzSumo, you can find your own top trends and content with a 30-day free trial. P.S. Missed the previous installments? Check out our archive here.
Cheers,
Louise