buzzsumo
The Media Database That Really Understands Journalists
Explore Our Database And See What Journalists Create So You Can Better Connect 🫶
Be inspired. Stay informed.
See how much interest brands and content generate in the wild.
What BuzzSumo can do for you
- Outreach
- Discovery
- Research
- Monitoring
- Chrome Ext.
- Influencers
- API
From ideas to coverage
- Find and connect with 700K journalists
- Pitch only active journalists, with 330K monthly profile updates
- Spot high-impact journalists with social engagement data
- Get 2x more niche topic results than any other database
- Write relevant pitches, faster with our AI pitching tool
- Discover, pitch, outreach, and report all in one place
What’s the big idea?
- Be inspired by engaging topics and real-time trends
- Tap into viral stories or revamp classics
- Generate content ideas and briefs at the click of a button
- Analyze between 15 minutes and five years’ worth of data
- Access our archive of 8bn articles worldwide
Don’t rely on guesswork
- Discover the most popular content in any niche
- Investigate content across Facebook, Twitter, Reddit and YouTube
- Filter to see what resonates with your audience
- Uncover top content ideas from your competitors
- Study shares, links, and trends over the last five years
Stay alert to stay ahead
- Accurately track mentions, trends, and updates
- Create alerts for topics, brands, and keywords
- Monitor competitor mentions and content to get ahead
- See new links rolling in from around the web
- Track content from key publications and journalists
Research content on the go
- Analyze social engagement while browsing search engines and websites
- Examine key competitor metrics in seconds
- Save tons of time on content research
- Pocket great content ideas to discuss later
- Access our archive of 8bn articles on the go
Shortlist tastemakers and trend breakers
- Tap into influencers on Facebook, X (Twitter), YouTube, and TikTok
- Research the most influential voices in your space
- Keep up with their content to form lasting connections
- Pick from the best of the best for your partnerships and promotions
- Get real data on their impact
Automate with ease
- Integrate and automate with powerful APIs
- Build insightful internal reporting tools
- Enhance public web applications
- Create dashboards and visualizations to prove impact
- Track the performance of published content
Why users love BuzzSumo
Founder & CEO, SparkToro Rand Fishkin
“I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.”
Founder, Connective3 David White
“Whatever technology you have fuelling the engine of BuzzSumo seems to be better than most others. It can pick up new links a lot quicker than other link index tools or manual searches. For us, that’s absolutely crucial.”
Co-Founder, Story & Search Kostas Petrou
“I fell in love with BuzzSumo. It was the missing link I’d been looking for. I use it religiously, every single day. The result we’re aiming for is top tier press coverage – not just UK, but global coverage – across some of the largest publications in the world, and BuzzSumo is absolutely pivotal to us achieving that. Without BuzzSumo, we would struggle.”
Content Marketing Consultant, Erika Heald Marketing Erika Heald
“What I love is that I’m able to use data, thanks to BuzzSumo, to help people gain a lot better understanding of who their audience is, and where they’re actually engaging with content.”
Pricing Plans
Content Creation
- $199/mo
- 1 User
- Unlimited Searches
- 2 Alerts
- Includes: Content Analyzer, Trending Feeds, Question Analyzer
PR & Comms
- $299/mo
- 5 Users
- Unlimited Searches
- 5 Alerts
- Includes: Media Database & Outreach, Coverage Reports, Slack Integration
Suite
- $499/mo
- 10 Users
- Unlimited Searches
- 10 Alerts
- Includes: YouTube Analyzer, Advanced Chrome Extension, Article Uploads
Enterprise
- $999/mo
- 30 Users
- Unlimited Searches
- 50 Alerts
- Includes: RSS Feed Sync, Granular Location Search, Early Access To New Features