The Media Database That Really Understands Journalists

Be inspired. Stay informed.

See how much interest brands and content generate in the wild.

What BuzzSumo can do for you

• Outreach
• Discovery
• Research
• Monitoring
• Chrome Ext.
• Influencers
• API

From ideas to coverage

• Find and connect with 700K journalists
• Pitch only active journalists, with 330K monthly profile updates
• Spot high-impact journalists with social engagement data
• Get 2x more niche topic results than any other database
• Write relevant pitches, faster with our AI pitching tool
• Discover, pitch, outreach, and report all in one place

What’s the big idea?

• Be inspired by engaging topics and real-time trends
• Tap into viral stories or revamp classics
• Generate content ideas and briefs at the click of a button
• Analyze between 15 minutes and five years’ worth of data
• Access our archive of 8bn articles worldwide

Don’t rely on guesswork

• Discover the most popular content in any niche
• Investigate content across Facebook, Twitter, Reddit and YouTube
• Filter to see what resonates with your audience
• Uncover top content ideas from your competitors
• Study shares, links, and trends over the last five years

Stay alert to stay ahead

• Accurately track mentions, trends, and updates
• Create alerts for topics, brands, and keywords
• Monitor competitor mentions and content to get ahead
• See new links rolling in from around the web
• Track content from key publications and journalists

Research content on the go

• Analyze social engagement while browsing search engines and websites
• Examine key competitor metrics in seconds
• Save tons of time on content research
• Pocket great content ideas to discuss later
• Access our archive of 8bn articles on the go

Shortlist tastemakers and trend breakers

• Tap into influencers on Facebook, X (Twitter), YouTube, and TikTok
• Research the most influential voices in your space
• Keep up with their content to form lasting connections
• Pick from the best of the best for your partnerships and promotions
• Get real data on their impact

Automate with ease

• Integrate and automate with powerful APIs
• Build insightful internal reporting tools
• Enhance public web applications
• Create dashboards and visualizations to prove impact
• Track the performance of published content

Pricing Plans

Content Creation

For marketers and marketing agencies wanting to take their content to the next level.
$199/mo
Billed yearly, save $478/yr
1 User, Unlimited Searches, 2 Alerts

Content Creation includes…

• Content Analyzer
• Trending Feeds
• Question Analyzer

PR & Comms

For agencies needing to monitor coverage, research and outreach to journalists, and track trends.
$299/mo
Billed yearly, save $718/yr
5 Users, Unlimited Searches, 5 Alerts

Everything in Content Creation, plus…

• Media Database & Outreach
• Coverage Reports
• Slack Integration

Why users love BuzzSumo

Founder & CEO, SparkToro

Rand Fishkin
"I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience."

Founder, Connective3

David White
"Whatever technology you have fuelling the engine of BuzzSumo seems to be better than most others. It can pick up new links a lot quicker than other link index tools or manual searches. For us, that’s absolutely crucial."

Co-Founder, Story & Search

Kostas Petrou
"I fell in love with BuzzSumo. It was the missing link I’d been looking for. I use it religiously, every single day. The result we’re aiming for is top tier press coverage – not just UK, but global coverage – across some of the largest publications in the world, and BuzzSumo is absolutely pivotal to us achieving that. Without BuzzSumo, we would struggle."

Content Marketing Consultant

Erika Heald
"What I love is that I’m able to use data, thanks to BuzzSumo, to help people gain a lot better understanding of who their audience is, and where they’re actually engaging with content."

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No credit card. No commitment. Just a LOT of inspiration.